![How to Write Product Descriptions [+Product Description Template]](https://static.semrush.com/blog/uploads/media/ce/36/ce36ba6217a053cf75cdacef9aaa20d0/857d0cc1b6b4df08a504b01c7905ab99/how-to-write-product-descriptions-sm.png)
You’ve developed a great product, built a fantastic website, and prepared your online store. But there’s one more crucial step in setting up your ecommerce business: writing engaging, informative, and persuasive product descriptions. Product descriptions are critical in guiding potential customers in their buying decisions. If done correctly, they increase sales, lower return rates, and … Read more
Here is a wild bug in Google where the Google Ads description is just about 90 words. The limit Google Ads has for description is 90 characters, not 90 words – this one is 660 characters, 600 times more. Punit shared a screenshot of this Google Ads bug on Mastodon – I am not able … Read more
Google’s Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad headline in the Google Ads advertisers console but it showing that headline also in the ad description. Here is that screenshot: Anthony Higman … Read more
A meta description tag is an HTML element that provides a short summary of a webpage. It can appear as a snippet below the page’s URL and title in Google’s search engine results pages (SERPs). Google automatically generates a snippet of your pages based on the search query, the content on the page, and the … Read more
Google is testing a line divider between the site name, URL and favicon and the snippet’s description. I am not sure I like this and I know Google has tested these line dividers and separators before but between results. This one was spotted by Raman Tula on X, here is his screenshot: Here is the … Read more
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers are all made up” when someone referenced specific numbers. Khushal Bherwani, who sends us a ton of tips here, posted on X saying a client … Read more
Google seems to be testing clickable links within a search result description area. I am not sure if this is a bug or a feature but I was able to replicate this myself. If you do a search for [trey copeland] and scroll down to the Twitter result, you may see the result below. The … Read more
eCommerce is booming in 2023, as online sales are set to grow by 10.4% – and the global market is set to hit $6.3 trillion. It’s also expected that 20.8% of all retail purchases will happen online this year. Additionally, at least 75% of customers shop online at least once a month, and that number … Read more
In today’s world, accessibility has become an essential aspect of inclusive design. As we strive to make information and entertainment accessible to everyone, audio description has emerged as a vital tool for individuals with visual impairments. This blog post will explore the concept of audio description, its correct markup, and the disabilities that benefit from … Read more
Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta description is a summary of a page’s content that helps inform users and search engines about what’s on a page. It appears in search as a snippet beneath the blue, clickable … Read more
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