Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers to visit their site, opening the door to a potential lead or sale. If the ad copy is lacking, they may be deterred from further … Read more
Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, … Read more
Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the uncertainty about the potential expansion of this test to more accounts has led to frustration within the community. Why we care. Changing the rules without … Read more
Great ad copywriting can be the difference between a customer taking action on your offer or scrolling down to the next thing that catches their eye. Most copywriters have a collection of memorable ads they can turn to for ideas. In this post, we’ll share 16 examples of ad copy that illustrate key approaches for … Read more
Have you ever stopped mid-scroll to read an ad that just gets you? It might have even convinced you to buy what it was selling. Or made you laugh and share it with a friend. That’s effective ad copy in action. Copywriting in general is snappy, engaging, and persuasive writing. Ad copy is a specific … Read more
When you search any query on the Google search engine, there are high chance that you may see various ads called sponsored. Imagine how competitive is that market where multiple ads are being thrown to the user on his/her single search query. It could be searching for the best health retreat center, the best earphones … Read more
eCommerce is booming in 2023, as online sales are set to grow by 10.4% – and the global market is set to hit $6.3 trillion. It’s also expected that 20.8% of all retail purchases will happen online this year. Additionally, at least 75% of customers shop online at least once a month, and that number … Read more
Mary Kate Mack Mary Kate is the SEO Content Manager for seoClarity. Her favorite part of the platform is Content Fusion. “As someone who lives and breathes content creation, Content Fusion is the best resource for creating the best content and better search visibility. It’s powerful and continues to amaze me!” You can learn more … Read more
Google Business Profiles seems to allow some restaurants to copy a menu that it thinks it pulled for that restaurant from another source and use that copied menu to start to build your own menu in Google Business Profiles. Lluc B. Penycate spotted this feature the other day and posted about it on Twitter asking … Read more
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