“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn more money.” That’s according to new Corporate Vice President of Microsoft Ads Kya Sainsbury-Carter, in an interview published in The Wall Street Journal. Why we care. The rise of … Read more
Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today. As has also been the case in prior years, … Read more
A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK publishers. The bigger picture. Google is facing similar scrutiny in the U.S. The Department of Justice and eight states sued Google in an effort to dismantle its ads division. Google … Read more
Google finished rolling out the March 2023 broad core update on Tuesday, and it took about 13 days to roll out. Microsoft said they are exploring sharing ad revenue from Bing Chat with publishers through the Microsoft Start program. Microsoft executives also mocked Google for Bard’s lack of citations and said Bing Chat is better. … Read more
Microsoft may share the ad revenue it generates through the Bing Chat responses with some publishers it obtains that content from. Yusuf Mehdi from Microsoft wrote, “exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.” While the ads in Bing Chat are not … Read more
Microsoft said they are beginning to explore ways to share ad revenue it generates through the new Bing, Bing Chat, directly with select publishers. As a reminder, Bing Chat has had ads since it first launched on February 7th. Now, Microsoft says it will look to “share the ad revenue with partners whose content contributed … Read more
Reviews and recommendations go a long way in driving decision-making with potential customers. Additionally, they impact each location’s online visibility since Google ranks review signals highly in the Local Pack algorithm. In fact, review signals were among the top three local pack/finder ranking factors in Whitespark’s 2023 Local Search Ranking Factors study for all industries. … Read more
SEO is a cost-effective marketing strategy that helps you generate revenue for months, years, and even decades. To have an ongoing profitable SEO strategy, you have to tweak it with updates and trends. If you want to bring high-quality traffic to your website that generates long-term revenue with unlimited return potential, invest in SEO. Why … Read more
Are you a property manager looking for more streams of revenue for your company? Most property management companies offer standard services to their clients. This includes things like rent collection, maintenance, marketing of the property, tenant screening, and property inspections. But did you know that there are other services you can offer as a property … Read more
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