Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. That figure … Read more
Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%. Services sector. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking … Read more
Google Ads has a certification program and has had one for a while. But Google is now requiring some, if not all, advertisers who take the certification exam to record themselves while they take the test. PPC Greg received an email notification from one of Google’s certification exam partners with the details. The new requirements … Read more
This article has received 24 edits. The last edit was made on September 3rd, 2023 – Updated traffic numbers for August 2023– Wrote an update on three sites they’ve revived– Updated traffic numbers for May 2023 As someone incredibly optimistic about the future of niche industry news, it’s always nice to see specific examples that … Read more
Google’s Search Off The Record podcast had Danny Sullivan, John Mueller and Martin Splitt on the topic of Google ranking updates. While most of what was talked about is not necessarily new, it is a good refresher on that focusing on the big picture can often be more important that focusing on specific details around … Read more
If I had to name this area in this Google office, I would name this a record lobby. I mean, it looks like a recording area. A lot of circular and rounded objects and styles. I spotted this on Instagram and decided to share it here. This post is part of our daily Search Photo … Read more
Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today. As has also been the case in prior years, … Read more
What is Salesforce Flow Salesforce Flow is a tool used for automating business processes in the Salesforce platform. It allows users to create custom, guided processes that can interact with Salesforce data and other external systems. With Salesforce Flow, users can create custom screens, input forms, and conditional logic to automate complex business processes. Flows … Read more
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