Many factors can affect rankings after a core algorithm update. It’s not always about the helpfulness of content, there are other factors that can play a role in why the algorithm changed and negatively affected your website rankings. If you find yourself saying, “It used to rank before, why doesn’t it rank now?” then some … Read more
Google’s Search Advocate John Mueller recently addressed the SEO community’s concerns about site recovery after being impacted by algorithm updates. The conversation arose as people questioned whether sites hit by the September helpful content update could regain lost traffic and rankings after future core updates. The exchange began on X when an SEO professional, Thomas … Read more
Google’s John Mueller said again this morning that sites hit by the old September helpful content update or even new core updates can recovery. He said on X and on LinkedIn that it is possible to recover but it is not a simple change you can tweak on your website, but rather it takes a … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. That figure … Read more
Google’s John Mueller answered a question about whether the March Core Update was finished and whether it’s okay to begin fixing things in response to the update. Core Update Question On Reddit The person asking the question wanted to know if the core update was finished because they’ve experienced a 60% loss in traffic and … Read more
The days after the Google March 2024 spam and core updates were released, Google issued tons of manual actions. They were mostly pure spam manual actions that resulted in all or parts of a website being deindexed for violating Google’s search spam policies, as Google calls it. Most, if not all, of those sites that … Read more
Danny Sullivan, the Google Search Liaison, wrote on X, “Another thing to keep in mind is that some of the sites I’ve looked into, where someone thinks they have a helpful content issue — they’re fine.” Meaning, those sites may have seen competitors see a lift and jump up ahead of them but their traffic … Read more
Google launched its November 2023 Reviews update on Wednesday afternoon, November 8. But we didn’t see it have much of any impact until Saturday, November 11th. It currently seems this Reviews update is not as widespread as the November 2023 core update but there are some sites getting hit hard by this Reviews update. We … Read more
Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes 10% without communicating those changes to advertisers. This news comes from Bloomberg who reported “Google has tweaked its advertising auctions to ensure it … Read more
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