Snapchat outlines Three Es for advanced marketing measurement

Snapchat outlines Three Es for advanced marketing measurement

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating third-party cookies, it will happen. So it’s important for advertisers to maintain accurate campaign insights and revenue accountability to conduct … Read more

Google’s Mueller Outlines Path To Recovery For Sites Hit By Core Update

Google’s Mueller Outlines Path To Recovery For Sites Hit By Core Update

Google’s Search Advocate John Mueller recently addressed the SEO community’s concerns about site recovery after being impacted by algorithm updates. The conversation arose as people questioned whether sites hit by the September helpful content update could regain lost traffic and rankings after future core updates. The exchange began on X when an SEO professional, Thomas … Read more

How to use Google entities and GPT-4 to create article outlines

How to use Google entities and GPT-4 to create article outlines

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. At the root of things, we’re telling GPT-4 to produce an article outline based on … Read more

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