Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes 10% without communicating those changes to advertisers. This news comes from Bloomberg who reported “Google has tweaked its advertising auctions to ensure it … Read more
This article has received 24 edits. The last edit was made on September 3rd, 2023 – Updated traffic numbers for August 2023– Wrote an update on three sites they’ve revived– Updated traffic numbers for May 2023 As someone incredibly optimistic about the future of niche industry news, it’s always nice to see specific examples that … Read more
As you know, Google released its first core update in over five months, the Google August 2023 core update, on August 22nd at around 1:30 pm ET. Since then, I’ve been tracking the volatility and the chatter from within the SEO community to see how widespread, extensive, and impactful this update has been. So far, … Read more
October 31, 2018 | Posted by Mordy Oberstein Back in 2016, AMP, Google’s open source project to make a speedier mobile web, was all the rage. AMP was going to be the next big thing. Fast forward three or so years into the future and AMP, while still significant, is not the dominant … Read more
October 3, 2019 | Posted by Shay Harel Growing up, my favorite sports announcer’s preferred catchphrase was ‘Holy cow’. Looking back at the Google SERP in September and all I can say is… Holy cow! Another core algorithm update landed, reviews on the SERP have tanked like an airplane made of lead, the … Read more
In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in part two we dig more into E-E-A-T and how AI tools may replace us all. In the previous video with Glenn Gabe we spoke about Google core updates, and here we talk about … Read more
Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. digital ad spend, which is expected to increase by 7.8%. Within … Read more
On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs. It is unclear exactly how many employees in the ads division will be affected. What’s happening. Amazon is currently experiencing the largest layoffs in its 29-year history, following a hiring surge during the Covid pandemic. Amazon’s … Read more
Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today. As has also been the case in prior years, … Read more
Since there have been webpages on the internet, scrapers have been out there scraping content off those sites for one reason or another. Well, even Microsoft’s Bing Chat has to deal with scrapers and yes, those scrapers can even cause sites hosted by Microsoft to slow down. Mikhail Parakhin, the CEO of Bing at Microsoft, … Read more
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