Google has updated its favicon documentation for Google Search to add definitions for each supported rel attribute value in the Google Search favicon documentation. Google said it added these details because they “got a question about which value to use for a favicon and if there’s a difference.” So Google broke out the definitions for … Read more
I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in general, but an incomplete understanding of analytics leads to ripe ground for getting deceived. Whether it’s auditing … Read more
What Does Marketing Do? The marketing industry has one primary objective: to serve as a critical bridge between a company’s offerings and its target audience. In other words, the purpose of marketing is to identify and connect the right products or services with the right customers. The role of marketing includes (but isn’t limited to) … Read more
The generative AI version of Google Search, Google Search Generative Experience, is now rolling out to over 120 countries and territories. Google also added new ways to follow up with AI-generated search answers, new AI translation help, and additional AI-powered definitions. This is Google’s “largest global expansion yet” of SGE, the company announced. SGE Follow-up … Read more
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