Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. Why we care. New rules coming into effect may impact businesses, particularly with adjustments to Google SERPs potentially leading to reduced traffic for direct suppliers such as hotels and restaurants. … Read more
Google’s Search Liaison, Danny Sullivan, posted that he is aware of the complaints about recipe pages being too long and hard to find the ingredients and directions. He added that this is something content producers might want to keep in mind. “If you want to appeal to that audience, you might want to ensure your … Read more
Running a modern business is almost impossible without a website. Increasingly, that website becomes not just an online billboard, but an interactive tool for your potential customers to learn more about your business, buy services, and schedule appointments. That means they have to leave their personal information on your site. And that, in turn, … Read more
Artificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence. However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced … Read more
The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected. Shopping feeds work on multiple levels to help promote retail businesses, with paid and free listings. This, coupled with the emergence of more AI within Google Ads, propels … Read more
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