If you’ve been glancing at the comments on this site or reading the feedback thus far on social media, you can tell that so far, SEOs and site owners are not that happy with the Google Search results since the launch of the Google March 2024 core update. Google has told us to be patient … Read more
What Is an Impression? Impressions refer to the total number of times a user sees an ad, video, image, or search result on an online platform. By tracking impressions over time, you can understand how often your brand‘s content is seen across platforms. And take measures to increase its visibility. Website impressions are recorded every … Read more
“SEO” and “simple” used in a single sentence might seem oxymoronic, isn’t it? With tons of components and technicality involved, the concept of search engine optimization in itself is not at all simple. Perhaps it’s the reason why many entrepreneurs feel confused and reluctant to do SEO. According to statistics: Only 69% of businesses actively … Read more
What Is an Ecommerce Website? An ecommerce website is any site that facilitates the buying and selling of products and services. Digital marketplaces, online retail stores, and auction sites are considered ecommerce sites because they enable consumers to buy goods. Any business owner with a product or service to sell can benefit from an ecommerce … Read more
What Is GA4? Google Analytics 4 (GA4) is a free tool for tracking visits to websites and apps. And the interactions that happen on these. The tool provides insights into traffic numbers, user demographics, most-visited pages, and more. Google is the developer of GA4—and its predecessor, Universal Analytics (UA). In this guide, we’ll explore how … Read more
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Are you tired of scrolling through endless pages of irrelevant search results on Google? If so, using Google search operators can help you refine your search and get exactly what you’re looking for. In this detailed guide, we will explain what Google search operators are and how to use them effectively with practical examples. Let’s … Read more
A mobile strategy is critical to your business presence, considering the saturation of mobile devices. This is where app store optimization (ASO) comes into play. In this article, you’ll learn: What is app store optimization? How does app store optimization work? How do you optimize for Google Play & Apple App Store? Whether you are … Read more
What Is LinkedIn Marketing? LinkedIn marketing is the act of using LinkedIn to promote your personal or professional brand, expand your network, grow exposure, and build trust. LinkedIn marketing takes on different forms when used for personal and business purposes. Both strategies aim to build a network and establish credibility, but their approaches and goals … Read more
Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: 1. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. Ideally, they should describe what content a page … Read more
As a website owner, tracking pageviews in Google Analytics 4 is probably high on your list of priorities. You’ve put a lot of effort into building your website and optimizing it for a great user experience. And pageviews data allows you to measure the success of your efforts and find areas for improvement. In this … Read more
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