In a YouTube video, Google’s Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for a decline in Google Search traffic. The timing of this informative guide is perfect, as Google just wrapped up its March 2023 core algorithm update. Many people are now evaluating its impact on their websites. … Read more
Do you know what’s not fun? Another site stealing your content. Copyright violations have happened since the beginning of Google time. Years ago, I wrote a blog post about what to do if somebody steals your content. Fortunately, the DMCA (Digital Millennium Copyright Act) makes it “easy” to get offending content taken down. In many cases, someone … Read more
Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits … Read more
SEO is far from easy. Those of us who’ve been in the industry for more than a handful of years will tell you that change is the only real constant. With that being said, optimizing your website for search engines isn’t impossible. And while there are some technical aspects to it that are a bit … Read more
Updated: March 27, 2023. Learn how to migrate without losing traffic by applying these 11 tips & best practices. Ah, website migrations – the rollercoaster of the SEO world. With plenty of ups and downs, they can be the make-or-break moment for many websites. As an experienced SEO consultant, I’ve seen my fair share of … Read more
For most SMBs, the key to generating more traffic, leads, and sales lies in outsmarting your competition. In digital marketing, especially, established brands make it incredibly difficult to compete. They not only can attract the best sales, marketing, and research talent but also possess the financial clout to quickly outmuscle you in a toe-to-toe contest. … Read more
Did you know that almost 45% of people don’t like ads that pop up based on their searches? That was just one of the negative findings in a survey conducted of over 1000 online shoppers. In fact, only 10% of respondents didn’t find digital ads annoying! But, when you need to market your business, what else can you … Read more
Seasonal changes or real-world events When the May 2022 core update happened, many site owners looked at their Google Analytics traffic and incorrectly thought they had been impacted by the update when in reality, the changes seen were due to temporary changes in searcher behaviour. The May core update happened at the same time as … Read more
Here’s a trick question. A blog post gets top search positions, but it only drives about 100 visitors from Google a year. Of those, only 15-20 turn into customers. Should you: a. Delete the non-performing page? b. Rewrite the content? c. Celebrate? Are you kidding — the page has a 15-20 percent conversion rate! Yup, … Read more
Video content can often be an overlooked SEO opportunity for many websites. While quality video content can be expensive to produce, it is seemingly an untapped area for those hoping to improve their presence in the SERP. To further support the importance of YouTube videos, Webmaster Trends Analyst at Google, John Mueller, has recently provided … Read more
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