7 questions brands must ask when assessing affiliate agencies

7 questions brands must ask when assessing affiliate agencies

Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially *** in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. With many brand marketers suddenly affiliate-curious, it seems like a good time to lay out a few critical questions those brands … Read more

Guide to assessing a drop in Google organic traffic – Marie Haynes

Guide to assessing a drop in Google organic traffic – Marie Haynes

Seasonal changes or real-world events When the May 2022 core update happened, many site owners looked at their Google Analytics traffic and incorrectly thought they had been impacted by the update when in reality, the changes seen were due to temporary changes in searcher behaviour. The May core update happened at the same time as … Read more

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