There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. The thought of digging in and finding the issues can feel downright overwhelming. The contributing factors behind SEO performance are numerous, interconnected and often complex. Where do you even start? After over 15 years of playing an SEO … Read more
Google’s core updates have often resulted in a traffic increase or decline for some websites. However, after the latest updates and possible bugs in Discover, publishers have noticed an unprecedented drop in website traffic and visibility in Google Search. Reports from various sources indicate that these changes have led to dramatic consequences, with some sites … Read more
MARKETINGTERMDEFINITION Brand trust Brand trust is the willingness of average consumers to believe your brand will deliver on promises and fulfill their needs. Based on your offering’s stated purpose, your audience (often subconsciously) performs a risk-benefit analysis and consumers decide if they trust your brand enough to make a purchase. Brand trust, like brand equity, … Read more
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