This week we covered that Google is now testing SGE in the wild for a small subset of US users. Google is begging SEOs to stop doing SEO for Google. Then SEOs are like, should we remove our Contact Us and About Us pages? Google said publishing more content doesn’t make your website higher quality. … Read more
Google has not announced a **** for when it will fully launch the Google Search Generative Experience (SGE). We know Google has begun testing SGE in the wild with a small subset of US searchers, in fact, that seemed to have gone live today. But when will Google roll out SGE and AI overviews to all searchers … Read more
Google Search Generative Experience (SGE) has caused anxiety amongst the SEO world, but it’s not time to run for the hills yet. Before you claim that “SGE has killed SEO,” remember that it’s still very much a work in progress, and we don’t know what impact it will have or how its functionality will change. … Read more
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic. These findings include: When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility. 62% … Read more
Google Search Generative Experience (SGE) has come a long way since its experimental launch in May 2023. Starting out by simply generating paraphrased snippets for search engine queries, SGE now offers more comprehensive summaries and source links. Essentially, Google’s SGE is an interactive generative AI-powered feature that uses existing results to answer search queries. Think … Read more
On Friday, Google began to test SGE-based AI overviews in the real Google search results. That means you may see AI overview snapshot answers in Google search results without being opted into the Google search labs experiment. This is being tested on a small subset of searchers based in the U.S., Google told me. Want … Read more
You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re … Read more
Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,” a Google spokesperson told Search Engine Land. In … Read more
Google is testing more polls and feedback forms within its search results. We spotted a “How helpful was the result above?” and “Does this interest you?” feedback feature in the Google SGE and Google News results. Google SGE Feedback On Affiliate Results Glenn Gabe spotted Google asking for feedback within the Search Generative Experience on … Read more
Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. The AI-powered search engine is expected to trigger a significant decline in search traffic, ranging from 20% to 60%. Such a steep drop in search traffic for publishers is likely to lead in a sharp … Read more
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