Authority management: A new discipline in the era of SGE and E-E-A-T

Authority management: A new discipline in the era of SGE and E-E-A-T

With the rise of large language ****** (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills … Read more

Google SGE snapshot carousel: 4 winning SEO strategies in B2C, B2B

Google SGE snapshot carousel: 4 winning SEO strategies in B2C, B2B

Google introduced its new AI-powered Search Generative Experience (SGE) on May 25. Search Engine Land’s Barry Schwartz was among the first to test the experience and highlight the clickability of its results. Our team at Eyeful Media has been actively testing the generative AI search environment. We believe it will provide publishers value and create … Read more

Search News Buzz Video Recap: Google Ranking Fluctuations, Perspectives Filter, SGE Business Profiles, Bard With Lens, Bing Chat Visual & More

Search News Buzz Video Recap: Google Ranking Fluctuations, Perspectives Filter, SGE Business Profiles, Bard With Lens, Bing Chat Visual & More

This week, we had yet another pretty *** and unconfirmed Google search ranking update in the middle of the week. Google finally launched that perspectives filter in the mobile US search results. Google updated its Search Generative Experience to use data from reviews and photos within Google Business Profiles. Google now lets you virtually try … Read more

Inside Google SGE: Uncovering the beta version of AI-driven search

Inside Google SGE: Uncovering the beta version of AI-driven search

Blog / SEO Strategy / Inside Google’s SGE: Uncovering the Beta Version of AI-driven Search On May 10, 2023, during the annual I/O developer conference, Google announced that it was finally ready to reimagine the traditional search experience using generative AI. Not long after, a select group of industry experts who were granted early access … Read more

Google SGE now uses photos and reviews from Google Business Profile listings

Google SGE now uses photos and reviews from Google Business Profile listings

Google’s new Search Generative Experience, which began rolling out a few weeks ago, now can use Google Business Profile data to help it create its AI-generated snapshot answer. SGE also uses data “from the reviews, photos and Business Profile details that people have submitted to Google for more than 200 million places in the real … Read more

Search News Buzz Video Recap: Google Search Ranking Update, Google Ads Trademark Policy Change, SGE 2X Faster & Tons Of SEO Topics

Search News Buzz Video Recap: Google Search Ranking Update, Google Ads Trademark Policy Change,  SGE 2X Faster & Tons Of SEO Topics

For the original iTunes version, click here. This week we had yet another unconfirmed Google search ranking update in the middle of the week. The Google Search Generative Experience AI snapshot answers are now twice as fast. Most SEOs seem unimpressed by the new Google Search Generative Experience. Google News Showcase is coming to … Read more

Search News Buzz Video Recap: Google SGE Goes Live, Bing Chat Links & Analytics, Search Console Bugs & More

Search News Buzz Video Recap: Google SGE Goes Live, Bing Chat Links & Analytics, Search Console Bugs & More

I posted the monthly Google webmaster report for June and as you can imagine, it was a big month. Google launched the Search Generative Experience for some. We posted some of the early complaints on SGE; it is missing the result count, there is very little personalization, and the experiment ends in December 2023. Google … Read more

Google Search Generative Experience: A Look At SGE With 12 AI Overviews

Google Search Generative Experience: A Look At SGE With 12 AI Overviews

Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results. Here’s a look inside the SGE on desktop and mobile and how SGE results compare to typical Google SERP features. How To Get Access To Google SGE Via … Read more

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