Microsoft said they are beginning to explore ways to share ad revenue it generates through the new Bing, Bing Chat, directly with select publishers. As a reminder, Bing Chat has had ads since it first launched on February 7th. Now, Microsoft says it will look to “share the ad revenue with partners whose content contributed … Read more
Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The pilot will be limited to the Microsoft Advertising Search Network and Microsoft Audience Network in the United States. Other markets aren’t available at this time. How it works. During this pilot, Microsoft … Read more
Microsoft has fixed a data loss issue within the Bing Webmaster Tools API that resulted in a week of missing data. That data has now been backfilled and restored and can now be accessed through the Bing Webmaster Tools API. The dates. The Bing Webmaster Tools API stopped showing data sometime after March 3. Glenn … Read more
Microsoft has fixed the missing data in the Bing Webmaster Tools API. As a reminder, there was a bug that caused the Bing Webmaster Tools API to stop working, then Microsoft fixed it but about a weeks of data was missing. Now, Microsoft has filled the data gap with the missing data. Fabrice Canel from … Read more
Fundamental Microsoft Cloud Certification for Professionals working with Azure; M365; Power Platform; or Security, Compliance, and Identity are available and recommended for anyone selling, designing, implementing, delivering, or supporting Microsoft services in the M365, Azure, or Power Platform (I will call this Microsoft Cloud below) should consider studying for and obtaining the four ‘Fundamentals’ certifications … Read more
As a reminder, when Google launched Bard, I, along with some others, were taken back by the lack of citations and links to sources provided in its answers. A Microsoft executive of over 21 years, Michael Schechter, Vice President, Growth and Distribution at Microsoft, even mocked Google Bard about that over the weekend. Michael Schechter … Read more
Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this ****, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. … Read more
The Microsoft Advertising team announced its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the ability to also use keywords as a booster for campaign bids. Nicole Farley explained on Search Engine Land, “this latest development in category-based targeting with keyword leveraging is supposed … Read more
Mikhail Parakhin, the current CEO of Bing at Microsoft and former CTO at Yandex said that Google Bard is “pretty far behind” compared to Bing Chat. “We learned to never underestimate Google,” he added. Mikhail Parakhin wrote on Twitter when asked about his impressions of the Bard launch, and like many, he is a bit … Read more
Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. … Read more
421
229
714
826
543