“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn more money.” That’s according to new Corporate Vice President of Microsoft Ads Kya Sainsbury-Carter, in an interview published in The Wall Street Journal. Why we care. The rise of … Read more
PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it works. Previously limited by ad supply constraints onsite (advertising products on a retailer’s website), brands will … Read more
Edge was once the most useful tool for downloading Chrome. With the integration of AI and some sleek new features, Microsoft flips the script, and makes the argument that Chrome? Well, it doesn’t even need to be on your machine anymore. If that sounds crazy, here is a small list of things Edge will do … Read more
Planning and Managing group-based identities and lifecycle can be very complex in an Azure AD environment due to the different types of groups available and the various group sources available in a tenant that is connected to on-premises identity infrastructure or even Exchange Online. Understanding the use cases for each group type and where its … Read more
Microsoft Advertising announced a bunch of changes to its search ad platform, including the global rollout of professional service ads, bulk operations in the asset library, changes to broad match modifier and more. Some of these changes were announced earlier as a heads-up. Professional service ads was announced as a beta about a year ago … Read more
Microsoft Advertising has announced several changes in its April newsletter, including the expansion of professional service ads, the broad match modifier change, and much more. Professional service ads. Microsoft Advertising’s professional service ads are now available globally. Microsoft first released professional service ads as a beta about a year ago, saying “To help champion these … Read more
The other day I reported on how some are upset that Bing Chat is surfacing content that is behind paywalls, raising suspicions that Bing Chat is not respecting the robots.txt directives. While that is probably not true, as I reported earlier, Fabrice Canel from Bing did hint that Bing will be adding more controls around … Read more
This is a big deal The tech landscape is always evolving. In the history of computing, there have been three major shifts that completely changed how we view technology and its usefulness to society. Those include: Graphical User Interfaces The Internet Mobile (and social media on mobile i.e. Facebook, Twitter, Instagram and more recently TikTok) … Read more
In my recent post, I discussed Microsoft’s recent announcement of Microsoft 365 Copilot. From your inbox to customer interactions, this approach to Generative AI is meant to be a game changer for businesses. Copilot creates a new knowledge model for every organization to harness the massive reservoir of data and insights that lies largely inaccessible … Read more
Microsoft may share the ad revenue it generates through the Bing Chat responses with some publishers it obtains that content from. Yusuf Mehdi from Microsoft wrote, “exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.” While the ads in Bing Chat are not … Read more
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