TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Why we care. Ads appearing alongside … Read more
Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across … Read more
In a move to increase user privacy, Google Maps launched updates to give users more control over location data storage and recent activity. With these updates, users will be able to manage their Location History with greater precision. The changes could, however, affect analytics data marketers utilize for location targeting. Timeline Storage On Local Device … Read more
Google AdSense this morning rolled out frequency controls for vignette ads format in Auto ads. These frequency controls let AdSense publishers decide how often vignettes are shown to their users. These new controls rolled out on October 23, 2023, and the default vignette frequency is set to 10 minutes. Publishers can choose their own frequency … Read more
Bing has announced a set of new controls to allow webmasters and site owners to block Bing Chat from using its content for AI training and Microsoft’s generative AI ******. “While we are actively collaborating with the industry on establishing future AI standards, we also wanted to provide more immediate support for publishers,” Fabrice Canel … Read more
YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. If they turn this option on, YouTube will … Read more
Google’s Ad Liaison, Ginny Marvin, posted a X/Twitter thread clarifying some of the confusion about brand safety controls & reporting supported in PMax, Performance Max campaigns. Ginny Marvin wrote, “There’s been some confusion about brand safety controls & reporting supported in PMax. So I want to share a rundown of important levers available to help … Read more
The other day I reported on how some are upset that Bing Chat is surfacing content that is behind paywalls, raising suspicions that Bing Chat is not respecting the robots.txt directives. While that is probably not true, as I reported earlier, Fabrice Canel from Bing did hint that Bing will be adding more controls around … Read more
Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta Business Partners set to join in the coming months. Why we care. Ensuring that ads appear next … Read more
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