Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. If you have specific ROI goals, you can opt to include a Target ROAS (return on ad spend). Why … Read more
You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about this on X yesterday, he said, “Copilot has started sending referrer data to GA4.” Himanshu Sharma shared this chart showing https://copilot.microsoft.com showing up in GA4 as a referrer: To see it, you can use the … Read more
Mikhail Parakhin, the head of Bing Search and Microsoft Advertising, is stepping down from that role as Parakhin “decided to explore new roles.” We’ve quoted Mikhail Parakhin here countless times over the past couple of years, to hear that he is leaving the role makes me super sad. His transparency and willingness to listen to … Read more
Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising and may be transitioning to a new role within Microsoft. “Mikhail Parakhin, head of the company’s Bing search engine and advertising businesses, will exit those roles and look for a new position, a week after the software giant … Read more
Microsoft is buying Google Ads to promote its search engine, Bing, on Google Search. I think this has been going on a long time, but you can trigger Bing Ads on Google Search through the Google Ads system for some queries. Glenn Gabe posted about it several days ago on X, he wrote, “Inception for … Read more
Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Why we care. If Microsoft can provide a product … Read more
While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now you can supposedly import from PMax to PMax, with Microsoft fully supporting PMax campaigns these days. Thomas Eccel told me on X that you can now “import your Pmax and sync your whole Google Merchant … Read more
Microsoft is reportedly using pop-up ads within Google Chrome to prompt users to switch their default search engine to Bing. Increasing numbers of Windows users have observed advertisements for Bing AI and Microsoft’s Bing search engine while browsing in Chrome. If users choose to accept these prompts, Microsoft automatically sets Bing as the new default … Read more
Microsoft Advertising is piloting a new user interface for select users. The platform is yet to confirm a timeline of when the new UI will be rolled out to more users, however a spokesperson told Search Engine Land to expect more updates in the coming weeks. Navigation revamp. Microsoft Advertising’s new navigation layout is set … Read more
Microsoft seems to be rolling out a new Microsoft Advertising console design. The new interface is more modern and possibly more efficient to use. Hana Kobzová notified me of this change on X saying, “New online interface is being rolled out. It is modern, sleek & fast and very similar to Google Ads.” She posted … Read more
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