Microsoft seems to be rolling out a new Microsoft Advertising console design. The new interface is more modern and possibly more efficient to use. Hana Kobzová notified me of this change on X saying, “New online interface is being rolled out. It is modern, sleek & fast and very similar to Google Ads.” She posted … Read more
In November, Microsoft said we would soon see Copilot powered by GPT-4 Turbo instead of GPT-4. Well, it took several months, and now Copilot uses GPT-4 Turbo. Mikhail Parakhin from Microsoft posted on X wrote, “After quite some work, GPT4-Turbo replaced GPT-4 in the Copilot free tier. Pro users can still choose the older model, … Read more
Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, ad placements, messaging and targeting. Why we care. Being able to quickly see how your … Read more
In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads. Now some advertisers are seeing the Copilot button within the Microsoft Advertising console. Thomas Eccel spotted it and posted a screenshot of it in action on X, he wrote, “Bing Ads account has now Copilot … Read more
Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The tech giant confirmed to Search Engine Land that it is giving more advertises access to this tool as it continues to collect data, test, optimize, and work towards a general availability. First spotted. The expansion of the program was first flagged by … Read more
Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. What are Feed Labels? With Feed Labels, you can organize products from different feeds by using common … Read more
Microsoft announced that Performance Max campaigns are available globally on Microsoft Advertising today, March 5th. So now any advertiser can start using PMax campaigns. Performance Max campaigns are designed to find and convert more customers across the entire network. We do this in real-time by pairing the right creative assets with the right targeting parameters … Read more
Microsoft is adding new copilot settings to Bing Search. These settings let you define if you want Copilot to show responses on the search results page and if you want to scroll up to see Copilot. I personally do not yet see this setting but Frank Sandtmann spotted it and posted a screenshot on Mastodon: … Read more
Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax explained. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. It can be used to create campaign assets and ensure your ad reaches your target audience to … Read more
Microsoft may start to test Bing’s Deep Search features again in the wild after pulling back its testing earlier this month. As a reminder, Deep Search is an enhancement to Bing Search that provides “deeper and richer exploration of the web,” Microsoft originally said. Mikhail Parakhin from Microsoft said on X last ***** when asked … Read more
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