What Is SEO Benchmarking? SEO benchmarks are specific metrics you use to measure your website’s search engine performance. They can include factors like: Keyword rankings Conversion rates Organic traffic Bounce rates They act as a point of reference for the overall SEO success of your website. However, there’s a difference between SEO benchmarks, SEO key … Read more
Blog / Content / 15 Content Marketing Metrics That You Should Track No matter the content marketing strategy you choose, you will always need to assess its impact. Otherwise, you’re basically taking a shot in the dark. But you also don’t want to track all possible metrics at once. That would be almost as bad … Read more
Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and … Read more
Scroll depth in Google Analytics 4 is a measure of how far users scroll on your page before leaving. Scroll depth is expressed as a percentage of up to 100%, where 100% represents a user who has scrolled all the way to the bottom of your page. Depending on your specific implementation, you may choose … Read more
Have you ever wondered what makes your website appear on the first page of Google? Or why do some pages attract clicks while others are lost? SEO metrics play a role here, offering insights into various aspects of your online performance. They track key indicators such as organic traffic, keyword rankings, backlinks, and user engagement, … Read more
Google Analytics offers a treasure trove of data. But for beginners, it can seem overwhelming. Where do you start? What metrics actually matter? In this post, we’ll cover the 12 most important metrics in Google Analytics. These provide the clearest picture of your website’s performance. We’ll explain what each metric means, why it’s useful to … Read more
Position Explorer Table | Pi Datametrics 19 Dec 2023|2 MIN READ Utilize daily, weekly, and monthly performance data to visualize how your rankings (and your competitors’ rankings) change over time. Without in-depth performance data, it’s almost impossible to successfully inform your SEO campaigns. With no level of detail, how can you keep track of how … Read more
SEO is never stagnant, and it’s more than just the search results that never stand still. At the enterprise level, multiple teams — from developers to merchandisers — constantly make changes to your site. Unfortunately, SEOs are usually the last to know about site alterations which can be detrimental to rankings, organic traffic, and your … Read more
SEO ranking tools provide you with the insights and information you need to improve your website’s search engine presence and attract more organic traffic. Tackling SEO issues and opportunities can be complex and time consuming. Having the right tools makes it simpler. An effective SEO strategy incorporates multiple distinct components. A comprehensive platform that offers … Read more
Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives. While … Read more
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