Google is testing a sticky sponsored label in the Google Search results as you scroll down the search results and scroll past various Google Ads. The sponsored labels disappear as you get to the organic/free listings and then reappear when you go back to those Google Ads. This was spotted by Gagan Ghotra who posted … Read more
Google is testing fading in the text of the search result snippets as you scroll down to see more search results. The text is a light gray, and then it becomes a more solid black as you scroll toward that search result snippet. This was spotted by Brodie Clark who shared this on X – … Read more
Scroll depth in Google Analytics 4 is a measure of how far users scroll on your page before leaving. Scroll depth is expressed as a percentage of up to 100%, where 100% represents a user who has scrolled all the way to the bottom of your page. Depending on your specific implementation, you may choose … Read more
Google seems to be testing showing multiple local packs in its search results as you scroll down the page. I cannot replicate this, which makes me believe this is a limited test. But Christian Kunz was able to repeat this over and over again, showing multiple local packs come up as he scrolls through the … Read more
Google rolled out continuous scroll in the desktop search results in the U.S. on December 5, 2022, which follows a rollout in the mobile search results in October of 2021. It’s basically like infinite scroll for the search results. When you approach the bottom of page one, the second page of results seamlessly load, enabling … Read more
![Did The Launch Of Continuous Scroll In Google’s Desktop Search Results Impact Impressions And Clicks? [Study]](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2023/01/continuous-scroll-study-lg.jpg)
Google rolled out continuous scroll in the desktop search results for English queries in the United States on December 5, 2022. Continuous scroll enables users to seamlessly continue to page two and beyond without having to click a “next” button at the bottom of the results. This followed Google rolling out continuous scroll in the … Read more
421
229
714
826
543