What Is Competitive Benchmarking? Competitive benchmarking is the process of measuring your company’s performance by comparing it to others in your industry. It helps you understand your market position and how you can improve it. To become a leader in your space, competition benchmarking is the first step. Before we dive deeper into the topic, … Read more
What Is SEO Benchmarking? SEO benchmarks are specific metrics you use to measure your website’s search engine performance. They can include factors like: Keyword rankings Conversion rates Organic traffic Bounce rates They act as a point of reference for the overall SEO success of your website. However, there’s a difference between SEO benchmarks, SEO key … Read more
Ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then it might be smart to do a quick competitive analysis. Because in most cases, it’s not necessarily your site that’s performing worse; it’s other sites doing better. Luckily, if you … Read more
![Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]](https://static.semrush.com/blog/uploads/media/3d/22/3d22faa8f63b7f394981ae9a07942191/8762a083172f8e9bb6765aca5f189b9f/adclarity-data-study-sm.png)
If planning and budgeting for your ad campaigns feels too much like a finger-in-the-wind scenario for your liking, you’ve come to the right place. This is where you discover a way to know how you stack up against your competitors so you can at least give yourself a fighting chance out there. Not only can … Read more
Estimated reading time: 8 minutes At Level343, we strongly advocate recording your performance benchmarks before jumping into an SEO campaign. Why? Well, first, I think any true analyst or successful site owner naturally understands the value of sound metrics and continuous improvement. It’s intuitive – to chart a course forward, you must first pinpoint your … Read more
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