Local grid rankings reports have been a great local SEO tool for a while. They can give you a sense of how a business ranks across various areas of a city, county, etc. Here’s an example of BrightLocal’s grid rank report:We found these reports so useful, we built our own uglier version in Looker Studio … Read more
What Is a Competitive Matrix? A competitive matrix is a tool that helps you visually compare your company against competitors. To see how you stack up. It typically features a grid or table that lists your brand and key competitors on one axis. And important market factors on the other. There are many types of … Read more
Despite the effort to develop an SEO strategy, create quality content, and conduct SEO audits, achieving visibility in Google’s search results isn’t guaranteed. Surprisingly, 90% of web pages receive no search traffic from Google. This raises the question: if you’re not getting the traffic, who is? 🤔 The answer lies with your SEO competitors. In … Read more
What Is Competitive Benchmarking? Competitive benchmarking is the process of measuring your company’s performance by comparing it to others in your industry. It helps you understand your market position and how you can improve it. To become a leader in your space, competition benchmarking is the first step. Before we dive deeper into the topic, … Read more
Competitive insights (or competitor insights) are pieces of information about rival businesses that empower you to make better decisions for your own business. To get competitive insights, you need to manually analyze the activities, plans, and results of other businesses in your niche. Or use specialized tools. Let’s explore nine key competitive insights and how … Read more
Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an expensive, fruitless endeavor.” Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. … Read more
What Is a Competitive Analysis? A competitive analysis is the process of gathering data about the products, sales, and marketing strategies of your competitors (i.e., other businesses in the same industry). Businesses use that data to identify their strengths and weaknesses and discover potential opportunities. A competitor analysis can help you understand the market landscape … Read more
In an exclusive interview with Search Engine Journal, Yury Pinsky, Director of Product Management at Google Bard, provides insight into the current status and future trajectory of Google’s experimental AI chatbot. The interview offers a first-hand perspective into where Bard stands currently, where Google hopes to take it in the future, and how Google is … Read more
Who are your online competitors? Do you know? Are you sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. Competitive intelligence is your key to answering those questions. What is a competitor? We’ve often looked at our onboarding form and seen … Read more
A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers. However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if … Read more
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