What Is a Competitive Audit? A competitive audit is a structured way to identify and research your competitors. It helps you analyze their performance, identify threats they pose to your brand, and uncover opportunities to gain a competitive advantage. A well-conducted audit informs your marketing strategy and gives you a roadmap for strategic next steps. … Read more
It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. … Read more
One of my favorite aspects of SEO is diving into competitive research. It’s illuminating and produces many strategic ideas and content topics. Clients always **** seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have … Read more
Ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then it might be smart to do a quick competitive analysis. Because in most cases, it’s not necessarily your site that’s performing worse; it’s other sites doing better. Luckily, if you … Read more
Blog / SEO Strategy / Conducting a competitive keyword analysis for more (quality) traffic Competitive keyword analysis is a fundamental aspect of any SEO strategy. By both understanding and implementing this process, businesses can leverage their competitors’ insights, enhance their own content strategy, and ultimately secure higher quality traffic. We’ll take you through the comprehensive … Read more
Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top three placements in Google’s results pages receive a staggering 77% of all organic clicks, it’s easy to see why competition is so fierce. One of … Read more
Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t … Read more
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For businesses of all sizes, good competitive intelligence is crucial for success. Business owners and marketers need to understand the competition, stay ahead of industry trends, and adapt quickly as markets shift. Conducting custom market research or purchacing quality market intelligence software can be prohibitively expensive. And cheaper options, like “state of the industry” reports, … Read more
It’s no secret that SEO is one of the most effective ways to market a business online, as organic & local searches on engines like Google account for 69% of all digital traffic. Additionally, search engines direct 300% more traffic to content websites than social media channels. So if you want to increase your leads … Read more
Many large sites overlook the power of internal search and behavioral data. Internal search provides crucial insights into what your customers want. Here’s why it’s an indispensable tool for your SEO strategy. Context is key to SEO success Internal search and behavioral data provide the context that unlocks the “why” behind the “what.” It helps … Read more
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