Google Ads Shopping Campaigns Enhanced CPC Deprecation

Google Ads Shopping Campaigns Enhanced CPC Deprecation

Google Ads is deprecating Shopping campaigns using Enhanced CPC starting one early October 2023. Google said any Shopping campaigns using Enhanced CPC will behave as if they are using Manual CPC bidding when deprecated. Google Ads launched Shopping Enhanced CPC about 9 years ago and said “Since then we’ve launched more advanced bid strategies like … Read more

Google Ads to sunset Enhanced CPC on Shopping campaigns

Google Ads to sunset Enhanced CPC on Shopping campaigns

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) from October 2023. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding. Why we care. It’s important to stay up-to-**** with changes Google is implementing, especially in Q4 just before the holidays. Switching over to Manual CPC bidding … Read more

4 Google Chrome Updates For Enhanced Mobile Search

4 Google Chrome Updates For Enhanced Mobile Search

To enhance mobile user’s search experience, Google has unveiled new features and updates for the Chrome mobile browser. These enhancements suggest related content, highlight trending topics, and expand search suggestions. Get Search Suggestions Chrome on iOS and Android platforms now offers search suggestions relevant to the webpage a user is viewing. This feature provides a … Read more

Utilizing the AEM Style System for Enhanced Component Styling / Blogs / Perficient

Utilizing the AEM Style System for Enhanced Component Styling / Blogs / Perficient

The AEM Style System allows the template creator to define style classes in the component’s content policy as well as page policy so that the content author can select them while modifying the component on the page. These styles can be visual variations of components, making them more versatile. Use Case: The Style System offers … Read more

7 Surfer SEO Alternatives for Enhanced Content Marketing

7 Surfer SEO Alternatives for Enhanced Content Marketing

Blog / SEO Strategy / Top 7 Surfer SEO Alternatives When it comes to optimizing your brand’s content, data-driven insights and automation are key. Content tools play a vital role in researching topics, auditing your content, and finding effective keywords for creating or optimizing content. If you want to rank high in search engines and … Read more

Microsoft Advertising Gains Campaign-Level Change History, Code-Free Conversions & Postpones Enhanced CPC

Microsoft Advertising Gains Campaign-Level Change History, Code-Free Conversions & Postpones Enhanced CPC

Microsoft Advertising announced many new changes and information yesterday, including a new campaign-level change history report, new code-free conversions for Smart Campaigns accounts with Multi-platform, postponing the Enhanced CPC change, and more. (1) Change history for campaign-level conversions: Microsoft Advertising will be updating the change history report to include campaign-level conversions. This will show you … Read more

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this ****, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. … Read more

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