enhanced Archives - Page 2 of 3

Microsoft expands enhanced conversions and ad targeting capabilities

February 6, 2024 by BTR

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the potential to enhance campaign performance significantly. By refining conversion measurement, you can optimize campaigns more effectively, … Read more

Power of Oracle EPM Integration – Calling External RestAPI for Enhanced Performance / Blogs / Perficient

January 12, 2024 by BTR

Overview: This article explains how to use Groovy and connectors to call an external REST API using Oracle EPM Cloud and Middleware technology called MuleSoft. Context: There is an option to call both internal and external REST APIs using the Groovy EPM object model. To generate GL files from ERPs and load them into FCCS … Read more

Microsoft Advertising launches new tool for enhanced ad revenue analytics

November 28, 2023 by BTR

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Monetize Insights provides performance intelligence and capabilities, such as: Graphs and comparison charts that tell the full story of ad revenue performance. Filters … Read more

Microsoft and Baidu Global team up for enhanced ad targeting capabilities

November 14, 2023 by BTR

Baidu Global is teaming up with Microsoft Advertising to improve the accuracy of its ad targeting capabilities. The company is set to utilize Microsoft Advertising’s Chat Ads API to offer users of its mobile keyboard, Baidu Global Keyboard, more relevant and engaging sponsored content suggestions. Microsoft has confirmed the partnership will officially begin in early … Read more

Yelp unveils enhanced ad targeting capabilities

October 24, 2023 by BTR

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances … Read more

Google Search Console Data & BigQuery For Enhanced Analytics

October 10, 2023 by BTR

Google Search Console is a great tool for SEO pros. But as many of us know, using the interface exclusively comes with some limitations. In the past, you often had to have specific knowledge or the help of a developer to overcome some of them by pulling the data from the API directly. Google started … Read more

SEO Automation: 17 Tasks Streamlined for Enhanced Efficiency

September 28, 2023 by BTR

Search Engine Optimization (SEO) takes a lot of time, concentration, and dedication. Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. Luckily, you don’t have to do these SEO tasks completely manually, thanks to the power of SEO automation. SEO automation is the process of leveraging … Read more

Google Ads enhanced conversions and first-party data

September 13, 2023 by BTR

With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals. What is first-party data? First-party data is information you collect through your website, or digital marketing and … Read more

First look at Google Ads’ enhanced customer service for small businesses

August 25, 2023 by BTR

Google Ads has started rolling out its paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter).: As you can see in the image above, … Read more

Google Ads trials enhanced customer service for small businesses

August 16, 2023 by BTR

Google Ads has launched a paid pilot offering enhanced customer service for small businesses. A select number of agencies and advertisers have been invited to trial the new program which offers one-on-one support tailored to specific customer needs. Why we care. Small business owners using the program can get specialised advice faster by using this … Read more

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