Google released an open large language model based on the technology used to create Gemini that is powerful yet lightweight, optimized to be used in environments with limited resources like on a laptop or cloud infrastructure. Gemma can be used to create a chatbot, content generation tool and pretty much anything else that a language … Read more
Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: “Enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.” Enforcement. Google will begin enforcing this policy in March for advertisers outside … Read more
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Google is updating the language in some child and teen ads policies next month, including: Ads & made for kids content. Ad-serving protections for children. Ad-serving protection for teens. The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and transparency for brands and advertisers. … Read more
Remember when Google announced its new small business attribute, where businesses can self-claim they are small, which would add a “small business” icon to their products in Google Search? Well, Google now announced that searchers can filter by small businesses in Google Search and Google Maps. That too is not new, we saw that small business … Read more
Google has announced it will enhance the search experience for educational videos by supporting a new type of structured data markup. Publishers can now include schema.org metadata that specifies the educational level, concepts, and skills covered in instructional videos. This new structured data for learning videos enables Google Search to understand the content better and … Read more
Google has announced several new AI-powered updates coming soon to Google Maps that aim to help users plan trips, navigate unfamiliar areas, find electric vehicle charging stations, and discover new places and activities. Immersive View The most visually advanced new feature is Immersive View for routes, providing users with a detailed preview of their journey … Read more
Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and the … Read more
Perplexity announced an update to its Copilot feature with GPT-3.5 Turbo fine-tuning from OpenAI and the introduction of Code Llama to Perplexity’s LLaMa Chat. great use (and metrics) of the openai fine-tuning api: https://t.co/3n9IB3zitS — Sam Altman (@sama) August 25, 2023 This means a more responsive and efficient AI-powered search experience without compromising quality. For … Read more
Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Advertisers can expect big changes to their Microsoft Advertising accounts in the coming months, as new policies and resources start being introduced from July 1. Why we care: Advertisers will potentially need to take … Read more
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