What Is Email Open Rate? Your email open rate is the percentage of recipients that opened your email. For example, if you send an email to 100 people, and 25 of them open the email, your email open rate is 25%. This metric lets you measure the success of email campaigns and understand the factors … Read more
Google released an open large language model based on the technology used to create Gemini that is powerful yet lightweight, optimized to be used in environments with limited resources like on a laptop or cloud infrastructure. Gemma can be used to create a chatbot, content generation tool and pretty much anything else that a language … Read more
OpenAI is opening its GPT Store next week where you can publish apps and software that you built on top of OpenAI’s GPT to the public. OpenAI sent out emails yesterday announcing this news. Greg Sterling received the email and posted it on X – the email says: Dear GPT Builder, We want to let … Read more
The tech world is intrigued by a recently leaked memo by one of Google’s Senior Software Engineers, Luke Sernau. In the memo, Sernau admitted that Google is fighting a losing battle in the AI space. Surprisingly, however, this admission did not pertain to their big tech rival, OpenAI. “While we’ve been squabbling, a third faction … Read more
The image is created using Dall-E2 and IMGcreator.ai Kateryna HordiienkoResearch Editor at Serpstat As we navigate our increasingly hectic lives, we always look for ways to streamline our daily tasks and increase efficiency. We are entering the AI chatbot era: the ultimate copilots and digital assistants. With their seamless communication capabilities, these digital companions have … Read more
Google’s vehicle ads, which launched as a beta in January 2022 and then became available to all US advertisers in March 2022, are now available to Canadian advertisers this month. Google said, “Starting in April 2023, vehicle ads will be available to all Canadian advertisers. Vehicle ads will expand to more countries at a later … Read more
Secure a virtual front-row seat on Tuesday, May 23, at 9 a.m. PT for Google’s premier event showcasing the latest ads, products, and innovations, Google Marketing Live. The event will explore how Google’s AI-driven ads solutions can amplify your marketing skills and generate impressive business outcomes in the evolving economic landscape. The pre-show starts at … Read more
Databricks announced the release of the first open source instruction-tuned language model, called Dolly 2.0. It was trained using similar methodology as InstructGPT but with a claimed higher quality dataset that is 100% open source. This model is free to use, including for commercial purposes, because every part of the model is 100% open source. … Read more
Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering the Search Engine Land Awards — the highest honor in search marketing! Since its inception, the Search Engine Land Awards have honored some of the best in the search industry … Read more
The staggering amount of global change in the past years has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are sky-high, user experience is more important than ever before… and the critical rise of generative AI is changing the face of search marketing as we know it. Explore these and … Read more
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