In November 2023 we started to see Google allow reactions on local photos and some reviews. Well, it seems to be rolling out more widely now. Some searchers are now seeing the ability to “heart” a local review within the Google Search and Maps local listings. Google then shows this disclaimer popup for “reactions” that … Read more
Google seems to be testing allowing searchers to “heart” and other emoji reactions a photo in the local search results. This can be a way for Google to learn if the images uploaded to the hotel listing is useful to searchers and maybe also help searchers interact with the Google local search results more. This … Read more
Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Search Engine Land recently ran a poll to find out … Read more
Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. At SMX Advanced, Julia Friedman, owner of PPC consultancy Neptune Moon, discussed how advertisers can both prepare for and thrive in the AI revolution, with fellow industry experts: Gil Gildner, co-founder of PPC … Read more
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