Soundtrack I had a conversation with my mum a while ago about the new DALL-E ‘thing’ that came out. My mum’s an artist and a writer– not a technophobe or a luddite by any means, but not a developer either. I’m not sure if I imagined the concern in her voice or not, but the … Read more
Did you just Google what are the most important things to improve your local SEO? Why is it so important to improve your search engine optimization efforts for your small business whether you are in Boca Raton, Miami or somewhere else? Could it be that you are tired of paying tens of dollars for a … Read more
Structured data is a standardized way of providing information in addition to the actual content of the page to help search engines, like Google, better understand it. Google says these “explicit clues” about the page’s content, communicated via schema markup, also help make search results more engaging to users via rich results. This is particularly … Read more
About 85% of consumers check online when searching for a local business. What if you could appear in front of customers each time they look for your business? With search engine marketing (SEM) strategies, you can. Many businesses are already using paid advertisements like pay-per-click (PPC). Search engine optimization (SEO) can help you rank higher on search engines, too. … Read more
TL;DR: If you were unable to attend our event, “Will ChatGPT Kill Google?” you can catch the recap here or watch the full recording of the event below. Event Description On February 15th, we hosted the second part of our Monthly ML Madness webinars, where we talked about how ChatGPT will affect Google, the search … Read more
Digital marketing for local businesses presents plenty of unique and difficult challenges. One of the most common examples is trying to compete with larger brands. Most companies will have bigger competitors, and in many cases, competitors with a regional or national brand that is well known and dominates the field. Does that mean you should … Read more
Do you know that 46% of all Google searches include local intent? There is a huge market for local businesses like yours to get yourself on the map and get traffic and customers. The potential is huge — especially if you are in the hotel industry. In this article, we share 5 local SEO tips … Read more
Local consumer search behavior is fickle and fleeting. It’s largely influenced on a combination of key factors which may include economic conditions, trends, marketing strategies, cultural influences, and personal preferences. For example, economic conditions such as potential lay offs during a recession or fluctuations in prices can greatly impact consumer behavior. During times of economic … Read more
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Hello I’m Jess and today I’m gonna show you how to train your own GPT instance on the Google Quality Rater Guidelines and also tell you why it may not be a good idea to do that. Last week I made a thread about this on the blue hell bird site and now this is … Read more
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