What Are Google Local Services Ads? A Brief Guide

What Are Google Local Services Ads? A Brief Guide

About 85% of consumers check online when searching for a local business. What if you could appear in front of customers each time they look for your business? With search engine marketing (SEM) strategies, you can. Many businesses are already using paid advertisements like pay-per-click (PPC). Search engine optimization (SEO) can help you rank higher on search engines, too. … Read more

Live Webinar Recap: Will ChatGPT Kill Google? – Monthly ML Madness | Local SEO Guide

Live Webinar Recap: Will ChatGPT Kill Google? – Monthly ML Madness | Local SEO Guide

TL;DR: If you were unable to attend our event, “Will ChatGPT Kill Google?” you can catch the recap here or watch the full recording of the event below. Event Description On February 15th, we hosted the second part of our Monthly ML Madness webinars, where we talked about how ChatGPT will affect Google, the search … Read more

Digital Marketing For Local Businesses – Brand North

Digital Marketing For Local Businesses – Brand North

Digital marketing for local businesses presents plenty of unique and difficult challenges. One of the most common examples is trying to compete with larger brands. Most companies will have bigger competitors, and in many cases, competitors with a regional or national brand that is well known and dominates the field. Does that mean you should … Read more

2023 Local Consumer Search Behavior Breakdown: Key Findings

2023 Local Consumer Search Behavior Breakdown: Key Findings

Local consumer search behavior is fickle and fleeting. It’s largely influenced on a combination of key factors which may include economic conditions, trends, marketing strategies, cultural influences, and personal preferences. For example, economic conditions such as potential lay offs during a recession or fluctuations in prices can greatly impact consumer behavior. During times of economic … Read more

Training GPT on Google Quality Rater Guidelines and Why You Shouldn’t Do It | Local SEO Guide

Training GPT on Google Quality Rater Guidelines and Why You Shouldn’t Do It | Local SEO Guide

Hello I’m Jess and today I’m gonna show you how to train your own GPT instance on the Google Quality Rater Guidelines and also tell you why it may not be a good idea to do that. Last week I made a thread about this on the blue hell bird site and now this is … Read more

Google Local Services Ads Updated The Industry & Services Selector

Google Local Services Ads Updated The Industry & Services Selector

Google has updated the industry and services selector or picker tool within the Google Local Service Ads interface. This makes it a bit faster to find and activate your business’s services and industries. This was spotted by Anthony Higman, who posted the screenshot on Twitter and said, “Google Updated The Local Services Ads Interface. It … Read more

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