Google modifies shopping ads policies to enhance transparency

Google modifies shopping ads policies to enhance transparency

Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may … Read more

Google Updates Featured Snippets & Its Ad Policies: SERP News

Google Updates Featured Snippets & Its Ad Policies: SERP News

July 1, 2020   |   Posted by Shay Harel This was one of my favorite months on the Google SERP. Not because the changes Google made “broke the way of the SEO industry.” Rather, it’s because the changes Google made may seem slight or even negligible. But that would underestimate the search engine. Sometimes, … Read more

Google Search Now Shows Shipping and Return Policies for E-Commerce

Google Search Now Shows Shipping and Return Policies for E-Commerce

As an e-commerce website owner, you want to make sure that your products get as much visibility as possible on Google Search. Google recently expanded the display of shipping and return information on search results for merchant sites. This means that your website can now display more details, including the product’s price, shipping, and return … Read more

YouTube Addresses Bias & Consistency In Content Moderation Policies

YouTube Addresses Bias & Consistency In Content Moderation Policies

YouTube’s content moderation policies have long been controversial among creators. In a new video, Matt Halpern, who leads YouTube’s Trust and Safety team, openly discussed the difficulties in enforcing rules on the world’s biggest video-sharing site. As YouTube keeps growing, finding the perfect balance between allowing freedom of expression and maintaining safety becomes more complex. … Read more

Search News Buzz Video Recap: Google Bard Launched, Bing Chat Image Creation, Generative AI Policies & More SEO/SEM News

Search News Buzz Video Recap: Google Bard Launched, Bing Chat Image Creation, Generative AI Policies & More SEO/SEM News

The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek interface, it was a bit underwhelming when compared to Bing Chat. In fact, Bard is unlikely to link to sources and content creators too often. … Read more

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