Earning a degree is valuable for many professions. After all, you wouldn’t want a dentist who learned his trade via YouTube videos giving you a root canal, would you? Of course not. But for other professions, you can learn just as much, if not more, than a college curriculum’s worth online for a fraction of … Read more
This is a complete guide to paid search best practices in 2024. So, if you want to drive more targeted traffic to your site and generate a positive return on investment (ROI), you’ll **** the practical advice in this post. Let’s dive right in. What Is Paid Search? Paid search is a form of online … Read more
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Richard Chavez As the VP of SEO Professional Services at seoClarity, Richard has been a avid platform user for nearly 10 years. Fueled by a background rich in SEO, SEM, Omni-channel and analytics, he’s held SEO leadership roles at Piston Agency, PMX Agency and iCrossing where his work has contributed to Forrester Wave Report (Best … Read more
Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. We’ve worked with some of those clients before, attempting to address issues while managing paid media simultaneously – similar to building … Read more
Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information. Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead … Read more
What Are Content Analysis Tools? Content analysis tools help you identify opportunities to improve content in various ways. Some tools focus on SEO performance, while others focus on other useful feedback like grammatical errors or readability. Some can do both. But the fundamental purpose is to help you improve content. The 10 Best Content Analysis … Read more
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels, … Read more
One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” or “Meta-first” tend to struggle to make the leap to the alternate platform. Yet, as … Read more
Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced the renaming of Bard as Gemini. Google also announced: A paid version of Gemini, called Gemini Advanced. Gemini is a new opt-in default assistant on Android and has been added to the iOS Google App, Gemini will replace Duet … Read more
The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution ******, how can you confidently report campaign performance and optimize ad spend? While perfect one-to-one attribution is impossible, all hope is not lost. By shifting focus to longer-term trends and incrementality, capturing campaign data through UTMs, agreeing on a … Read more
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