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Microsoft Advertising profession service ads go global, changes to broad match modifier rolling out and more

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Microsoft Advertising profession service ads go global, changes to broad match modifier rolling out and more

Microsoft Advertising has announced several changes in its April newsletter, including the expansion of professional service ads, the broad match modifier change, and much more. Professional service ads. Microsoft Advertising’s professional service ads are now available globally. Microsoft first released professional service ads as a beta about a year ago, saying “To help champion these … Read more

Google Ads Pushes Government Documents and Official Services Policy To May 24, 2023

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Google Ads Pushes Government Documents and Official Services Policy To May 24, 2023

Google has extended the Google Ads Government documents and official services policy for several weeks, from March 31, 2023, to May 24, 2023. This was previously announced in late January, and we covered it, but now Google made two changes to that announcement. The two changes include: Extending the enforcement **** from March 31, 2023 … Read more

Facebook Ads for Apartments – How to Fill Your Vacancies

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Facebook Ads for Apartments – How to Fill Your Vacancies

Finding the right tenants for your vacant properties is an important part of your job as a property management company. In today’s digital age, advertising online is a great way to reach potential renters. Facebook ads, specifically, are an exceptionally efficient way for property managers and apartment owners to employ digital marketing. While there are … Read more

Microsoft Advertising Pilots Third-Party Government Services Ads

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Microsoft Advertising Pilots Third-Party Government Services Ads

Microsoft announced it would be testing the ability of third parties who are delegated or authorized providers to advertise for certain government services with review and pre-approval. This is for US-based advertisers with the Microsoft Advertising Search Network and Microsoft Audience Network. It is supported for these approved government services: Recreational passes/licenses including but not … Read more

Google unveils 2022 Ads Safety Report and introduces Ad Transparency Center

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Google unveils 2022 Ads Safety Report and introduces Ad Transparency Center

Google has released its 2022 Ads Safety Report, which highlights the measures taken by Google to prevent abuse while enabling its publishers and businesses of all sizes to continue using the platform to grow and reach their audiences. The report findings. Int he 2022 Google Ads Safety Report, Google found: Over 5.2 billion ads were … Read more

Google Ads Editor Version 2.3 Gains Business Information Assets, Location Assets & More

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Google Ads Editor Version 2.3 Gains Business Information Assets, Location Assets & More

Google has released version 2.3 of the Google Ads Editor, this comes four and a half months since version 2.2 was released in November 2022. The new version gains image assets, location assets, b business information assets, PMAX text asset automation, bid explorer, and much more. Here is the full list of changes you can … Read more

Google Ads testing verification badges

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Google Ads testing verification badges

Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. The blue label features a blue circle with ridges and a checkmark inside it. This is part of Google’s ongoing advertiser verification program, and it appears that the company is now testing … Read more

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