Ginny Marvin, Google’s Ad Liaison, said on Twitter that there is “ongoing work to surface search term data in privacy-preserving ways.” This also includes bringing “more functionality to search terms Insights,” Ginny added. Here is that tweet: The changes to the search term report privacy thresholds won’t be changing, but there’s ongoing work to surface … Read more
Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising. This data might be used to help with Google Ads conversion automation and bidding strategies. This is because a larger set … Read more
Google’s vehicle ads, which launched as a beta in January 2022 and then became available to all US advertisers in March 2022, are now available to Canadian advertisers this month. Google said, “Starting in April 2023, vehicle ads will be available to all Canadian advertisers. Vehicle ads will expand to more countries at a later … Read more
So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the leads your campaigns are providing. Gulp! If your client has Salesforce as their customer relationship management (CRM) system, you can … Read more
There has been another wave of Google Ads disapproval across Google Ads and Merchant Center. Google’s Ads Lisiason, Ginny Marvin, said the Google Ads team is aware of this and is investigating. Last *****, Ginny wrote, “Thanks for your patience as I looked into this. Our teams are aware and are investigating.” We have not … Read more
Beginning in April 2023, vehicle ads will become accessible to all Canadian advertisers. What’s so special about vehicle ads. Vehicle ads serve as a performance-oriented, omnichannel, lower-funnel ad format, enabling automotive advertisers to showcase their entire inventory to potential customers searching for vehicles on Google.com. This format presents customers with an image of the car, … Read more
Reddit will soon begin using self-disclosed gender identity to personalize ads on the platform. The goal of this change is to ensure that the content you see on Reddit – including advertising – is as relevant to the user as possible. Implementing the new changes. The change will be implemented on April 24, 2023. Reddit … Read more
Google said starting on May 23, 2023, Google will disallow and prohibit ads that sell products with a concentration of more than 10% sodium nitrite. I am sure this may impact less than 1% of you, but I wanted to ask MidJourney to make an image of Google salt. This impacts both Google Ads and … Read more
Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. But there’s a new kid on the block – GPT. Could we combine generative AI with … Read more
Google may be testing only showing images in the local finder, the local search results in Google Maps, for listings that are ads. The rest of the listings, the one without ads, may only show a map image but not an image from the business profile. This was spotted by Justin Mosebach posted about this … Read more
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