Microsoft Advertising announced a bunch of changes to its search ad platform, including the global rollout of professional service ads, bulk operations in the asset library, changes to broad match modifier and more. Some of these changes were announced earlier as a heads-up. Professional service ads was announced as a beta about a year ago … Read more
Google Ads added a new notice or warning to the Google Ads appeal form, that says if you don’t fix your policy violation prior to submitting the appeal, Google may limit how often you can make those appeals. PPCGreg shared a screenshot of this new warning on Twitter, it reads “It’s important that you fix … Read more
Microsoft Advertising has announced several changes in its April newsletter, including the expansion of professional service ads, the broad match modifier change, and much more. Professional service ads. Microsoft Advertising’s professional service ads are now available globally. Microsoft first released professional service ads as a beta about a year ago, saying “To help champion these … Read more
December 27, 2022 | Posted by The In Search SEO Podcast Should SEO and Google Ads teams sit in separate camps, never the twain shall meet? Or can both specialties help each other out? And if so, what can SEOs learn from Google Ads? That’s what we’re going to be discussing today with … Read more
Google has extended the Google Ads Government documents and official services policy for several weeks, from March 31, 2023, to May 24, 2023. This was previously announced in late January, and we covered it, but now Google made two changes to that announcement. The two changes include: Extending the enforcement **** from March 31, 2023 … Read more
Finding the right tenants for your vacant properties is an important part of your job as a property management company. In today’s digital age, advertising online is a great way to reach potential renters. Facebook ads, specifically, are an exceptionally efficient way for property managers and apartment owners to employ digital marketing. While there are … Read more
Google has released its annual ads safety report, which showed that Google removed 53% more ads this year and in the previous year and 67% increase from two years ago. Google removed over 5.2 billion ads, restricted over 4.3 billion ads and suspended over 6.7 million advertiser accounts in 2022. I like to compare these … Read more
Microsoft announced it would be testing the ability of third parties who are delegated or authorized providers to advertise for certain government services with review and pre-approval. This is for US-based advertisers with the Microsoft Advertising Search Network and Microsoft Audience Network. It is supported for these approved government services: Recreational passes/licenses including but not … Read more
Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: Where this target audience is. (What platforms are they on?) Where they are engaging with content. What type of material they are consuming. And … Read more
Google has released its 2022 Ads Safety Report, which highlights the measures taken by Google to prevent abuse while enabling its publishers and businesses of all sizes to continue using the platform to grow and reach their audiences. The report findings. Int he 2022 Google Ads Safety Report, Google found: Over 5.2 billion ads were … Read more
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