Today is the total solar eclipse and while we know about the neat Google Search solar eclipse easter egg, today, Google has a special Doodle for the total eclipse of 2024. The Doodle is made up of the Google logo sitting on the lawn, wearing solar eclipse glasses and it goes from light, to dark, … Read more
Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. Google’s advertising network was slightly down 2.1%, however, this was an improvement on the 2.6% … Read more
Challenge: As a user, while browsing locations or businesses on the SXA Map, I want to see the Google average rating and total reviews in the info window so I can decide on a better location or business. Solution: To set up the SXA Map on the page, please check the first post SXA Map … Read more
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year. An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%). Google’s advertising network was down 2.6%, however, this was an improvement on the 5% loss reported in the second quarter … Read more
This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you could accurately know which ads will return the highest qualified conversion rates? Does reaching out to businesses often end in learning that they’re not a … Read more
What Is Total Addressable Market? Total Addressable Market (TAM), also referred to as total available market, is a way for companies to determine how much money they could make if they sold their product or service to every possible customer in a specific market. TAM helps businesses understand the maximum revenue they could generate if … Read more
Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently. That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact™ study that measures both the profit and operational efficiency gains that can be unlocked with BlueConic. On May 4th, guest … Read more
In the first quarter of 2023, Alphabet Inc., the parent company of Google, reported a slight decrease in Advertising revenue, while Search saw an increase of almost 2% YoY. Overall impressions. Overall, these results suggest a mixed performance for Google’s advertising platforms in terms of ad impressions. Even with all of the layoffs, Google has … Read more
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