“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing. In the new … Read more
Google Search is testing various shades of blue for its search header, including a sticky version that, um, sticks as you scroll down the search results. Here are various screenshots from a few folks that I found on X over the past several days. Khushal Bherwani spotted this blue sticky header and posted this screenshot … Read more
Google seems to be once again testing a blue-colored header on its mobile search results page again. We saw a blue header a year ago in January 2022. We saw a green subheader in 2020 and then, shortly after, multicolored variations. This new version was spotted by Saad AK on X – here is one … Read more
Planning and executing link building strategies that are based on Google’s best practices is very complex. Why? The only links that do not violate Google’s spam policies are ones where links are a consequence and not the goal. So you’ll have to use that concept to guide the policy for planning any link building campaigns. … Read more
When Microsoft Bing announced its new features a couple of weeks ago, including the updated Bing Webmaster Tools performance reports, it also went ahead and updated the colors of the top bar from the old light blue Bing colors to the new darker blue Bing colors. Fabrice Canel from the Bing team posted about it … Read more
Google seems to be testing highlighting portions of text in the search result snippets. This seems different from the highlighting of featured snippets, people also ask, things to know or sections of the explore feature. This is Google using blue highlight on the normal search results snippets. This was spotted by Jonas Sickler who posted … Read more
Microsoft Bing is testing highlighting portions of the AI chat answer in blue, the one embedded in the Bing Search results. Bing Search started to test embedding its Bing Chat AI answers into the Bing search results two months ago and now Bing is testing highlighting part of the answer in blue. This was spotted … Read more
Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. The company has added details of how “Half ads” will work to its Help Center. Why we care. If you’re advertising on Twitter or thinking about it, this change could have a minor impact on ad reach. “Minor” because the … Read more
Google is testing showing blue badge icons and labels on some search ads for advertisers who are verified by Google Ads. The blue label is a blue circle with ridges and checkmark within it. This is from the ongoing Google advertiser verification program and now we are seeing Google test little blue checkmarks for advertisers … Read more
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