Fabrice Canel from Microsoft announced that BingBot now fully supports Brotli compression and will soon be testing zstd Zstandard compression, a lossless data compression, for its crawler. Fabrice Canel wrote on X, “Bingbot now supports Brotli compression for all URLs after a successful ramp-up to 100%!” Microsoft began testing support for BingBot Brotli compression a … Read more
Google announced that the use of generative AI for automatically created assets (ACA) is now fully live for the English language in the US and UK. Google initially announced AI use for ACA back at its Google Marketing Live event in May 2023, and now it is fully live. Ginny Marvin, the Google Ads Liaison, … Read more
Google seems to have fully rolled out the follower count in the search result snippets for social media sites like YouTube, LinkedIn, Instagram, X and others. This was being tested back in April and Google said it would go live last week with the personalization features and it now seems fully live. This is live … Read more
Bing Webmaster Tools began testing its new Sitemap Index Coverage report in June after it was announced a few months prior. As of a few weeks ago, it went fully live, but Microsoft didn’t announce it until yesterday at the keynote Fabrice Canel gave at PubCon. Here is what the report looks like: You should … Read more
Google Merchant Center seems to be rolling out its old beta feature named automated discounts. Automated discounts helps retailers automatically discount their product prices based on multiple real-time signals, Google explained. Emmanuel Flossie reported that after three years of testing this feature as a beta, it is “finally released” to the public. ” The fundamental … Read more
In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting tomorrow (July 1), we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Despite plenty of frustration: Almost … Read more
Gary Illyes from Google said that in some cases, Google may not fully render a page before showing it in Google Search or Google News. It depends on how timely that content is and how quickly Google needs to index and serve it in Google Search. That does not mean Google won’t render the page … Read more
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