Experiencing a sudden Google algorithm update can be both confusing and worrisome. It’s almost like Google waits for you to have everything sorted out, and then they release an update that makes all your hard work outdated in an instant. To make things trickier, Google keeps a lot of secrets about how it looks at … Read more
In discussions with financial services executives, Perficient consultants consistently explore the extension of the submission deadline for resolution plans among certain large financial institutions with assets exceeding $250 billion. Moving forward, these institutions will need to submit their resolution plans by March 31, 2025. Our Expertise Perficient launched its Risk and Regulatory CoE in October … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Maps is testing generative AI for local guide types of questions and answers. Google responsive search ads gets three new changes. Google is testing double line … Read more
Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t … Read more
Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out to more users today. I personally can see the “Deep Search” icon at the top right of the Bing search box after conducting a search in Bing. And I asked … Read more
Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right KPIs: Tailor them to your role. Different marketing roles need different levels of detail in their KPIs. An SEO lead might care about monthly backlink growth, but a CMO will care … Read more
Honoring the Black Community Black History Month honors Black individuals’ contributions, achievements, adversity, and legacy in the U.S. and beyond. This is a time to honor the role of the Black community throughout history and celebrate its culture. It’s also a time to reflect on the future and on the importance of continuing efforts to … Read more
Google’s third iteration of its SEO starter guide was released today, this version is about half the size of the second version and focused more on those first entering the SEO market, an SEO newbie if you will. Google’s SEO Starter Guide originally released in 2008 as a PDF version got its first update in 2017 … Read more
Did you know that 65.8% of people think AI content is equal to or better than human writing? This is incredible, at least to me. With so much AI-generated content generated in the last year, it has become harder to distinguish whether a human wrote it unless there is a label. So the question is: … Read more
Google announced it is testing generative AI technology to answer local specific questions within Google Maps. “Starting in the U.S., this early access experiment launches this week to select Local Guides, who are some of the most active and passionate members of the Maps community,” Google wrote. Google’s language ****** can now analyze Google “Maps … Read more
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