Google seems to be testing two lines of text for sitelinks within the mobile search ads interface. So yea, double-line sitelinks in the search ads in the Google mobile search results. This was spotted by Shameem Adhikarath who posted an example of this on X – here is that screenshot: I don’t believe I’ve seen … Read more
Are you ready for the big Google Webmaster report – well, here is the February 2024 edition. This month, Google confirmed an issue with teetering in and out results over the weekend and with that fix, we saw the weekend Google ranking updates calm and slow. We did have a couple of unconfirmed Google … Read more
Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and … Read more
This week, we covered another Google Search indexing issue, plus this ongoing issue with recipes in the Google Search results. I suspect we will soon have a very big Google Search ranking update – a storm is coming. The cache link is gone, and Google told us yesterday that the cache functionality will fully disappear … Read more
Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. This article will give podcasters actionable tactics to improve their SEO and grow their audience. We’ll cover crucial areas including: Keyword … Read more
Google Search on the mobile interface can show a store button with an arrow on it, that if you click on it, it overlays a filter to filter results by specific retailers and merchants. The store filter in general is not new, we’ve seen it before with the shopping mobile filters, but the way this … Read more
Working at an online marketing agency, you probably spend a lot of time preparing client reports. Let’s face it. Creating reports for your client is a tedious task. The purpose can often seem unclear, and, before you know it, the next one is due. You might wonder sometimes: What’s the point? And is there a … Read more
Google has released three new changes to its Google Ads Responsive Search Ads. First, Google may now show a single-line headline instead of two. Second, Google now lets you associate multiple headlines and descriptions to campaigns. Third, changes to account-level automated assets. One Line Headlines Google’s responsive search ads can now show one headline when … Read more
What Is a URL? A uniform resource locator (URL) is the address of a specific webpage or file (such as video, image, GIF, etc.) on the internet. It’s what you type into your browser’s address bar to access an online resource. How Do URLs Work? Here’s a quick breakdown of how URLs work: When you … Read more
What Are Negative Keywords? Negative keywords are words or phrases you can add to pay-per-click (PPC) campaigns to prevent your ads from appearing on irrelevant sites or videos. Or in search results when users search for those terms (or closely related terms). For example, a luxury shoe retailer running a search campaign might add “cheap” … Read more
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