Snap revenue rises 5%, misses Wall Street expectations

Snap revenue rises 5%, misses Wall Street expectations

Snap’s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. Despite this growth, the figure fell slightly below Wall Street analysts’ forecasts, who had anticipated $1.38 billion for Snapchat’s parent company. However, Q4 saw net losses narrowed to $248 million, showing improvement from the $288 million reported in the … Read more

Microsoft expands enhanced conversions and ad targeting capabilities 

Microsoft expands enhanced conversions and ad targeting capabilities 

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the potential to enhance campaign performance significantly. By refining conversion measurement, you can optimize campaigns more effectively, … Read more

Google will sunset commission bid strategies for hotel ads

Google will sunset commission bid strategies for hotel ads

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October.  Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an expanded Performance Max for travel goals, as alternative bid strategies. Why we care. Advertisers will need to shift bid … Read more

Yoast SEO 22.0: Supporting Organization schema

Yoast SEO 22.0: Supporting Organization schema

Recently, Google announced an update on how it uses business details in search. To help you make the most of that, we are happy to announce Yoast SEO 22.0, which expands support for Organization structured data. Here, you’ll find how we help Google understand everything about your company. Expanded support for Organization schema Yoast SEO … Read more

Facebook Advertising: How to Run Campaigns on Facebook

Facebook Advertising: How to Run Campaigns on Facebook

Facebook advertising is a low-cost way to grow your business using social media. Follow this guide to learn how to advertise on Facebook in eight easy steps. What Is Facebook Advertising? Advertising on Facebook is when a business pays to promote its products or services to Facebook’s user base. Facebook allows businesses to target ads … Read more

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