Snap’s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. Despite this growth, the figure fell slightly below Wall Street analysts’ forecasts, who had anticipated $1.38 billion for Snapchat’s parent company. However, Q4 saw net losses narrowed to $248 million, showing improvement from the $288 million reported in the … Read more
Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the potential to enhance campaign performance significantly. By refining conversion measurement, you can optimize campaigns more effectively, … Read more
Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 4, 2023. Optimizing for INP is easier with the right tools to monitor and track it. What Is Interaction to Next Paint (INP)? INP measures the amount of time a … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explains the difference between ranking signals, ranking factors and ranking systems. Google said it will clarify E-E-A-T and quality raters guidelines. Google Search Console may lose … Read more
Blog / SEO Industry News / Ranking Issue, Huge Update Coming, and Other SEO News for January 2024 In this edition of our blog series on SEO news and trends, we’ll focus on a ranking issue that occurred where sites were removed from SERPs on weekends. We’ll also review the coming algorithm update, changes within … Read more
Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an expanded Performance Max for travel goals, as alternative bid strategies. Why we care. Advertisers will need to shift bid … Read more
Recently, Google announced an update on how it uses business details in search. To help you make the most of that, we are happy to announce Yoast SEO 22.0, which expands support for Organization structured data. Here, you’ll find how we help Google understand everything about your company. Expanded support for Organization schema Yoast SEO … Read more
In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. Tossing the occasional blog post or video on your page isn’t enough to get the attention of search engines or prospective customers anymore. You could increase the volume of your content, but if you don’t … Read more
The challenge of wading through the browser jungle is real, but the right cross-browser testing tools can make it a walk in the park. We’ve teamed up with our QA Engineer Dmitriy Borisov to pinpoint top cross browser testing tools that excel across a wide range of browsers and devices, ensuring effectiveness for diverse testing … Read more
Facebook advertising is a low-cost way to grow your business using social media. Follow this guide to learn how to advertise on Facebook in eight easy steps. What Is Facebook Advertising? Advertising on Facebook is when a business pays to promote its products or services to Facebook’s user base. Facebook allows businesses to target ads … Read more
421
229
714
826
543