Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. Why we care. If your campaign is impacted by these issues, rest assured that the problem lies with Google Ads, and they are actively working to … Read more
Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake – Google remains the dominant search engine. This despite the launch of the new Bing, powered by ChatGPT designed for Search, one year ago, which many believed could … Read more
Google Ads is currently investigating error messages related to “confusing ad text” and other content quality labels. While affected users can still access the platform, they will experience error messages, high latency, or other unexpected behaviors. Why we care. If your campaign is affected by these issues, rest assured that the problem is on Google … Read more
Last November, Google told its AdSense publishers that it would be switching how it pays them for the Google Ads they embed on their websites. Now, it seems like many AdSense publishers are noticing that Google has completely switched over to this new payment model. Note that not all are switched from CPC to CPM … Read more
Google is testing adding the ability to search for just web results, like you would filter by just video results, just image results, just news results, just shopping results and so on. Google is testing placing “web results” to the top search bar under the search box. Here are two screenshots from Punit who shared … Read more
What Is Inbound Marketing? Inbound marketing is a strategy that focuses on attracting customers by offering them relevant and valuable content throughout their buying journey. The idea is to naturally draw potential customers to your business by creating content that addresses the challenges they face. Just like this example from Kajabi: Kajabi promotes its product (a … Read more
Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. But SEO has evolved. Google’s algorithms are now much more sophisticated. To improve search rankings today, you need a comprehensive … Read more
Google is sending some domain holders who were with Google Domains and who are automatically being migrated to Squarespace notices that their Search Console verification may go away. This is only if you do not host your DNS records with Google and you set up DNS verification with Google Search Console. This notice was received … Read more
Danny Sullivan, Google’s Search Liaison, said we should expect to see more clarification from Google on its creating helpful content page, specific to the section “Get to know E-E-A-T and the quality rater guidelines.” Sullivan said on X, “You’re almost certainly going to see more clarification come to that page, as well, in the near … Read more
Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the “signal/factors are like fuel; systems are the machine that uses them,” Sullivan wrote. Danny Sullivan explained that at Google, “We use signal and factor fairly … Read more
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