Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping app also reported modest growth in orders, which rose to 70.1 million – a year-on-year increase of 5%, as well as a 5% year-on-year growth in growth transaction value (GTV). Driving success. Instacart attributed its ad revenue … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some recipe sites got hit hard in the Google search results this Sunday, right before the Super Bowl. Google says again, EEAT is not a ranking factor … Read more
Which lemonade stand do you think will do more business: one isolated in a ***, suburban neighborhood – or one lined up among dozens of others on a beach filled with tourists? The isolated lemonade stand will obviously see more customers since it has virtually no competition. If you’re only targeting keywords with high search … Read more
Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. As advertisers continue to face difficulty reaching Google Ads support, these automated emails offer valuable insights to boost campaign performance. Although they are not … Read more
The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Why your paragraphs shouldn’t be too long Properly sized … Read more
Looking for more tools to add to your marketing tech stack? Here’s our guide to the best martech tools in 2024. Martech tools are software solutions designed to help businesses plan, organize, execute, and measure marketing campaigns and activities. The main advantages of using a martech tool include: Improved efficiency: Using software can help streamline … Read more
Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in 2023 – a 45% increase over the previous year. The crackdown provides welcome relief for local business owners who have struggled with fraudulent reviews that … Read more
If you’re looking to enhance your SEO efforts in 2024, mastering digital PR is the key to success. In today’s landscape, traditional link building methods no longer cut it, and public relations have emerged as a powerful alternative. However, securing meaningful links and mentions from journalists and the press can be both a creative and … Read more
The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their keyboard with a variety of emojis and creative … Read more
Don’t expect a potential customer to trust you right off the bat. You may be telling everyone how great your service and/or product is (and you may even be right), but your competitors will be saying the exact same thing about their own company. Fortunately, there’s one way to help you stand out from … Read more
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