Affiliate marketers earn money by promoting a merchant’s product via their own platforms—like blogs they write or their social media. They earn commission when their audience members interact with those links in ways that create value for the merchant. Like a purchase or signup. A familiar example would be Amazon product links included in a … Read more
LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential … Read more
For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. With the recent clarification that E-E-A-T … Read more
So, you’ve got some bad backlinks? Maybe you’ve paid for some shady links, or a competitor has targeted your website with link spam. Whatever the cause, you’ll want to know what to do next—especially if you’ve received a manual action. In this article, I’ll share how to remove backlinks and consider the different approaches for … Read more
Google announced that the use of generative AI for automatically created assets (ACA) is now fully live for the English language in the US and UK. Google initially announced AI use for ACA back at its Google Marketing Live event in May 2023, and now it is fully live. Ginny Marvin, the Google Ads Liaison, … Read more
What Is Keyword Bidding? A keyword bid or pay-per-click (PPC) bid is the amount of money advertisers are willing to pay for their ad to rank for a specific keyword. Think of it as a split-second auction for digital ad space—one that runs every time a user searches a keyword on Google. Bidding on a … Read more
Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC, where budget allocation directly influences outcomes. This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can … Read more
Google is testing a new feature for featured snippets that will animate the highlighting of the text of part of the featured snippet. It looks like Google is manually highlighting the text in the featured snippet. This was spotted by Shameem Adhikarath who shared a video screen recording of this in action on X – … Read more
There are many website builders to choose from. Each has its own features and functions. However, when it comes to search engine optimization, not all website builders are equal. A lot of SEO comes down to things a website builder can’t do. Although using one can make launching and maintaining your website faster, whether it’s … Read more
Google has a new review algorithm that the search company says it better anf faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this new algorithm helped us take down 45% more fake reviews than the year before,” Google announced. Google receives a lot of contributions to … Read more
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