Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing signs of another Google search ranking algorithm update brewing. Google finally fixed that indexing issue that started over a week ago. A “legit” guest … Read more
YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. This solution allows brands to effectively … Read more
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels, … Read more
Ever wondered how brands turn breaking news into marketing gold? Enter the realm of newsjacking, where savvy companies leverage current events to get their brand in front of new audiences. What Is Newsjacking? Newsjacking is the act of leveraging a news story to gain visibility for your brand. It involves taking advantage of the right … Read more
© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more
If you’ve been around SEO for a while, you know that Google doesn’t look at guest posts the same way that it did in 2014. You probably also know that in the SEO community, there are a few different opinions on what it takes to find a high-quality guest post placement. Luckily, here at the … Read more
Qualifying Your Niche Before you invest time and energy into a niche, you’ll need to look at its competitiveness, as well as the breadth of search interest and, of course, profitability. These are the factors you’ll need to assess when qualifying your niche. Step 1: Identify Search Trends The first thing you should do when … Read more
What Is SEO Benchmarking? SEO benchmarks are specific metrics you use to measure your website’s search engine performance. They can include factors like: Keyword rankings Conversion rates Organic traffic Bounce rates They act as a point of reference for the overall SEO success of your website. However, there’s a difference between SEO benchmarks, SEO key … Read more
Google introduced the “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change. Gmail ads on mobile now display … Read more
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