Pinterest revenue rises 12% as monthly active users reach all-time high

Pinterest revenue rises 12% as monthly active users reach all-time high

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign … Read more

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. This solution allows brands to effectively … Read more

Google Analytics 4 adds new dimensions for measuring paid and organic traffic

Google Analytics 4 adds new dimensions for measuring paid and organic traffic

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels, … Read more

What Is Newsjacking? 10 Powerful Examples + a How-to Guide

What Is Newsjacking? 10 Powerful Examples + a How-to Guide

Ever wondered how brands turn breaking news into marketing gold? Enter the realm of newsjacking, where savvy companies leverage current events to get their brand in front of new audiences. What Is Newsjacking? Newsjacking is the act of leveraging a news story to gain visibility for your brand. It involves taking advantage of the right … Read more

TikTok pushing users to add Search shortcut

TikTok pushing users to add Search shortcut

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more

SEO Benchmarking: What It Is & How to Track 10 Key Benchmarks

SEO Benchmarking: What It Is & How to Track 10 Key Benchmarks

What Is SEO Benchmarking? SEO benchmarks are specific metrics you use to measure your website’s search engine performance. They can include factors like: Keyword rankings Conversion rates Organic traffic Bounce rates They act as a point of reference for the overall SEO success of your website. However, there’s a difference between SEO benchmarks, SEO key … Read more

Google updates Gmail ads with new layout and ‘Sponsored’ label

Google updates Gmail ads with new layout and ‘Sponsored’ label

Google introduced the “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change. Gmail ads on mobile now display … Read more

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