This is an excerpt from SEJ’s Ranking Factors 2023 ebook with changes and updates to bring it up to ****. SEO changes quickly! Ranking factors are getting more difficult to fully categorize. Today, Google uses the terms “systems” and “signals” more than “ranking factors.” Google says, about how it ranks results: “Google uses automated ranking … Read more
What Is Technical SEO? Technical SEO is about improving your website to make it easier for search engines to find, understand, and store your content. It also involves user experience factors. Such as making your website faster and easier to use on mobile devices. Done right, technical SEO can boost your visibility in search results. … Read more
![How to Calculate Market Share [Formula + Guide]](https://static.semrush.com/blog/uploads/media/73/24/7324b52285631748eef82763664acf82/calculate-market-share-sm.png)
What Is Market Share? Market share is the percentage of a particular market served by a particular company. It indicates how dominant the company is in its niche and what potential it has for growth. More specifically, market share usually refers to revenue market share. (The portion of total industry revenue attributed to a company.) … Read more
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to **** on the latest news. Because of this market dominance, Google has also been the main search engine of focus for SEO and marketing professionals. However, following the introduction of ChatGPT and … Read more
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