There’s no question that every business (with very, very few exceptions) needs to have an online presence. This means not only having a positive, on-brand social media presence but also having your business website. This is relevant whether you are a large company, a small business or a sole trader, a retailer, a tradesperson, a … Read more
Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% increase from the same period in 2022 – a result better than forecasts predicted by Wall Street. Why we care. Amazon’s outstanding performance helps to cement the digital advertising industry’s recovery from a challenging start to 2023. … Read more
Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same period in 2022. This success helped drive total Meta revenue to grow 25% year-on-year from $32.2 billion in Q4 2022 to … Read more
Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT and CTV. Explore the tools and strategies Consent Management Platforms (CMP) provide, … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search had another indexing issue throughout last ***** and today. Google also has an issue with indexing recipe content. Google Core Web Vitals will switch to … Read more
Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Danny Sullivan, Google’s Search Liaison told us that Google has “decided to retire it” and removed it from the Google Search result pages and will soon … Read more
The Ahrefs vs Semrush contest became a highlight for many SEO fans still deciding which is the best. Are you one of them? The SEO features of Ahrefs and Semrush are very similar, but it’s only apparent at first glnce. If you go deeper, you’ll see that the difference is big enough. Our article analyzes … Read more
This was initially written as my first episode of Marie’s Thoughts. SGE is not going away. SGE in Assistant will one day be the way people get their information and communicate with their technology. Google’s mission has always been to organize the world’s information and make it accessible to all. I do not believe search … Read more
Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. This could not be more true for enterprise SEO. On one side, search engines are making significant updates to their results. They are no longer just links and content copied from websites. Now they can generate entire answers with … Read more
Google Ads’ Solutions script templates are now easier to create and access. Solutions can now be found under the “Bulk Actions” menu in Google Ads, allowing users to swiftly create automated and customized workflows for tasks such as: Confirming link functionality. Automatically adjusting campaign budgets. Generating reports. Receiving notifications on account performance changes. Why we … Read more
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