Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4

Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4

Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% increase from the same period in 2022 – a result better than forecasts predicted by Wall Street. Why we care. Amazon’s outstanding performance helps to cement the digital advertising industry’s recovery from a challenging start to 2023. … Read more

Meta’s ad revenue jump 24% in Q4, exceeding expectations

Meta’s ad revenue jump 24% in Q4, exceeding expectations

Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same period in 2022. This success helped drive total Meta revenue to grow 25% year-on-year from $32.2 billion in Q4 2022 to … Read more

Prioritize compliance for marketing success

Prioritize compliance for marketing success

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT and CTV. Explore the tools and strategies Consent Management Platforms (CMP) provide, … Read more

Google Search officially retires cache link

Google Search officially retires cache link

Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Danny Sullivan, Google’s Search Liaison told us that Google has “decided to retire it” and removed it from the Google Search result pages and will soon … Read more

How AI Is Transforming Enterprise SEO

How AI Is Transforming Enterprise SEO

Over the past year, it’s become apparent Generative AI has the potential to transform entire industries.  This could not be more true for enterprise SEO.   On one side, search engines are making significant updates to their results.  They are no longer just links and content copied from websites.  Now they can generate entire answers with … Read more

Google Ads introduces new simpler way to create Solutions script templates

Google Ads introduces new simpler way to create Solutions script templates

Google Ads’ Solutions script templates are now easier to create and access. Solutions can now be found under the “Bulk Actions” menu in Google Ads, allowing users to swiftly create automated and customized workflows for tasks such as: Confirming link functionality. Automatically adjusting campaign budgets. Generating reports. Receiving notifications on account performance changes. Why we … Read more

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