WordPress Backup Plugin DoS Vulnerability Affects +200,000 Sites

WordPress Backup Plugin DoS Vulnerability Affects +200,000 Sites

A popular WordPress backup plugin installed in over 200,000 websites recently patched a high severity vulnerability that could lead to a denial of service attack. Wordfence assigned a CVSS severity level rating of High, with a score of 7.5/10, indicating that plugin users should take note and update their plugin. Backuply Plugin The vulnerability affects the … Read more

Google expands generative AI capabilities for automatically created assets

Google expands generative AI capabilities for automatically created assets

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range … Read more

Search Engine Positioning: What It Is + How to Improve It

Search Engine Positioning: What It Is + How to Improve It

You type your search query into Google. Then, you see multiple business websites appear on the search engine results page (SERP). And you wonder, “how do I snag one of those top spots for my own site?” This is where search engine positioning comes in. What Is Search Engine Positioning? Search engine positioning, sometimes known … Read more

TikTok publishes best practice guide for optimal campaign performance

TikTok publishes best practice guide for optimal campaign performance

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide … Read more

What are zero-volume keywords (and how to find them)? | IMSR

What are zero-volume keywords (and how to find them)? | IMSR

In the ever-evolving landscape of search engine optimisation (SEO), one often overlooked aspect is the power of zero-volume keywords. Keyword research and targeting strategies have evolved over the last few years. As competition continues to grow, zero-volume keywords are something that SEOs and organic content marketers have come to rely more upon. In this blog … Read more

Google tests Branded Local Service Ads with opt-out option

Google tests Branded Local Service Ads with opt-out option

Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care. … Read more

Google Search Generative Experience Works In Mobile Safari

Google Search Generative Experience Works In Mobile Safari

When Google first launched SGE, the Search Generative Experience, it would only work in Chrome or the Google Search App on Gmail accounts opted into the search labs experiment. But now when I try accessing SGE while on mobile Safari, the native Apple iPhone browser, it works as well. The Google SGE instructions still say … Read more

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