Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google spoke again about the timing to recover from a helpful content update. Google SGE seems to now be working on mobile Safari, not just Chrome or … Read more
A popular WordPress backup plugin installed in over 200,000 websites recently patched a high severity vulnerability that could lead to a denial of service attack. Wordfence assigned a CVSS severity level rating of High, with a score of 7.5/10, indicating that plugin users should take note and update their plugin. Backuply Plugin The vulnerability affects the … Read more
Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range … Read more
You type your search query into Google. Then, you see multiple business websites appear on the search engine results page (SERP). And you wonder, “how do I snag one of those top spots for my own site?” This is where search engine positioning comes in. What Is Search Engine Positioning? Search engine positioning, sometimes known … Read more
TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide … Read more
In the ever-evolving landscape of search engine optimisation (SEO), one often overlooked aspect is the power of zero-volume keywords. Keyword research and targeting strategies have evolved over the last few years. As competition continues to grow, zero-volume keywords are something that SEOs and organic content marketers have come to rely more upon. In this blog … Read more
Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care. … Read more
Late last week, Google began to roll out those branded Local Service Ads, but it surprised many businesses without a way to opt out of the feature. I am told that Google will provide a way to opt out and will send more details to advertisers this week. In fact, some already started to see … Read more
When Google first launched SGE, the Search Generative Experience, it would only work in Chrome or the Google Search App on Gmail accounts opted into the search labs experiment. But now when I try accessing SGE while on mobile Safari, the native Apple iPhone browser, it works as well. The Google SGE instructions still say … Read more
Learn everything you need to know about Bing search, including its history, AI features, and SEO tips. Source link : Semrush.com
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